Located within W Muscat Hotel on the Shatti Al Qurum waterfront, AWAY Spa redefines urban resort wellness with W’s signature playful luxury and social energy. The spa combines vibrant design with performance-driven treatments, private retreat suites, and a distinct “detox – refuel – recharge” philosophy unique to the brand. Guests move through color-saturated corridors, mood-enhancing lighting and energetic soundscapes that transform the traditional spa journey into a dynamic lifestyle experience.

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Scope

• End-to-end spa consultancy from concept definition to pre-opening handover

• Collaboration with W Brand Wellness standards to localize the AWAY Spa identity for the Omani market

• Full guest journey mapping: arrival, reception & retail, changing areas, vitality zone, treatment rooms, and post-spa lounges

• Menu development: bespoke “Detox / Refuel / Glow” treatment series, express city rituals and social spa packages

• MEP & wet-area coordination including steam / sauna / plunge suite layouts

• FF&E and specialized equipment sourcing (Gharieni beds, chromotherapy showers, LED loungers)